Adoption of Cloud Based E-learning in Developing Countries: A Combination of DOI, TAM and UTAUT

Abstract

Cloud computing (CC) has created a paradigm shift in using technology. Prior literature focused on the adoption of this technology among business organization while studies that are related to educational institutions are few. The aim of this study is to investigate the factors that affect the cloud based e-learning (CBEL) adoption among students. Based on the literature, it is proposed that relative advantage  (RA), perceived ease of use (PEOU), social influence (SI), and user satisfaction affect the behavioural intention (BI). BI is expected to affect the adoption of CBEL. In addition, attitude is proposed to mediate the effect of RA, PEOU, SI and user satisfaction on BI. The population of this study is four universities in Lebanon. Stratified sampling technique was used to collect the data using a questionnaire. A total of 422 students participated in this study. Data was analysed using Smart Partial Least Square (PLS). The findings indicated that the user satisfaction is the most important predictors of BI followed by RA, SI, and PEOU. BI affected use behaviour significantly. Attitude mediated the effects of SI and user satisfaction on BI. Decision makers are recommended to focus on user satisfaction and increase the benefits of CBEL

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