Tag: marketing ambidexterity

The Role of Marketing Ambidexterity in Enhancing Customer Value: An Exploratory Study on the Opinions of Employees in the General Company for Electronic Systems in Salah Al-Din Governorate

1. Zahid Mohammed Saleh, 2. Marwan Rasheed Hammoud, 3. Ahmed Ayed Mikhlif, 4. Firas Farhan Jedi

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International Journal of Contemporary Management and Information Technology (IJCMIT) (e-ISSN: : 2773-5036) is an open access peer reviewed International Journal published by Sciences Gates SDN BHD, Malaysia. The journal aims to publish high quality articles dedicated to management and information technology in the field of management information system (MIS) and management information technology (MIT). Its scope encompasses the applications of management, HRM, Marketing, Finance, IT adoption, MIS, MIT, and others.

IJCMIT by Sciences Gates is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at ijcmit.com.

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The Role of Marketing Ambidexterity in Enhancing Customer Value: An Exploratory Study on the Opinions of Employees in the General Company for Electronic Systems in Salah Al-Din Governorate

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