The Role of Marketing Ambidexterity in Enhancing Customer Value: An Exploratory Study on the Opinions of Employees in the General Company for Electronic Systems in Salah Al-Din Governorate

The current research aims at investigating the impact of marketing ambidexterity on enhancing customer value. A simple random sample of (40) male/ female employees in the General Company for Electron…

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The Impact of Social Media on Religious Tourism in Jordan

The study is based on the social media impact on religious tourism based in the country Jordan. Jordan is the remarkable place that has several tourists’ spots to visit, and people all over the globe…

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Predictors of E-banking Service Adoption in Malaysia Using an Extended Technology Acceptance Model

Electronic banking (E-banking) is a service that can ease the financial transaction. However, users have several concerns when dealing with online banking. This paper aims to develop an extended a mo…

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